121014 – Store Report and Outline Spatial Concepts > words
After the initial overview undertaken through store visits a report has been presented to the company.
Key areas for consideration will be the volume of stock on display in each store. This must be reduced in order for the quality of the brand to gain more in-store presence. The grouping of the collections and the styling of the collections represented must be significantly raised, in order to realise the creative nature of the brand and push the brand personality further. This must be consistent across all stores. The impact of the report on stock on display and its influence on both sales and the spatial experience is noticeable immediately.