Banana Republic 2009-13 > words
The primary difference that determines the relative organisation of the premium brand Banana Republic to Gap Inc is time. The pace of shopping in a BR store is much slower than at GAP and the spaces are organised accordingly. BR sells combinations and sales assistants are part of the selling philosophy. Spaces are organised as interlinked salons where each salon is subtly themed to sell a particular combination. The spaces are clearly defined, professional and sophisticated. The window installations reflect this approach.