100816 – Building Blocks – Global Stores > words
With Sale finally over, Vivienne Westwood focused the new window around the patterns from the AW16 Collections. This scheme needed to be adaptable to ensure longevity through to the next change for Christmas, so the idea of using building blocks that could be rotated and restacked to create different sets has been used. Mannequins are styled in the same patterns as displayed on the blocks along with some of the plain and more tonal patterns. Accessories rather than being confined to the mannequins or on the floor can now be displayed on the blocks to give them a more commercial presence. Incorporated into the plywood blocks are 2 light cubes, flashing the letters VW & AK taken from the Andreas Kronthaler for Vivienne Westwood Paris AW16 show to add an extra highlight particularly at night.
This scheme was also used as the design for the Pop Up space in Selfridges for Man Collections.