Vivienne Westwood 2014 – 2017

Although Vivienne Westwood sits amongst the realms of luxury, the transition and overall principles from my previous roles within High Street/Premium Brands formed a strong basis for the Visual changes that I felt were necessary. How to maintain a boutique feel with a commercial presence was a challenge that took some time to implement particularly with the range in price of the product and across Global Markets. Although the images shown here relate to the Creative Window schemes as part of my Visual Manager role at Vivienne Westwood, my main objective was to bring a clear identity to the brand, not only in the windows, but in store with the product displays, across online/digital platforms, marketing and events creating a coherent message for the customer to relate to. This was a lesson in story telling, building on the inspiration of each Season’s Collections, a diverse mix of art, history and current political messaging.