220915 – Volkswagen – News > words
Today I’m in shock at the news that Volkswagen knowing doctored emissions tests. This has to be one of the most stupid decisions I have ever seen by a corporation of this scale, a corporation I had huge respect for. To repeat the familiar quote, it takes a generation to build a brand and one mistake to ruin it. How much of a company is a brand worth, in my profession – all of it. It will take Volkswagen many years to repair this damage and the losses will be huge.